THE BRIEF TOOL
Turn What You Have Into the Brief You Need.
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WHAT IS THE BRIEF TOOL?
Your creative process shouldn’t stall at Step One. The BRIEF tool turns your 30-second elevator pitch and brand materials into a structured, ready-to-edit creative brief — in seconds. Upload a voice note, a deck, a script, even a rough persona doc. Audiolytics® reads it all, connects the dots, and gives you a clean creative brief you can run with — or refine together.
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WHAT CAN YOU UPLOAD
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30-second brand overview (voice recording or typed)
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Decks, briefs, and press kits
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Personas and customer research
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MP3s of past commercials (optional)
The system prioritizes your spoken elevator pitch to capture tone and strategic nuance. It also extracts rich insights from slide notes, product claims, and creative briefs.
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WHAT IT DELIVERS
A structured creative brief — auto-filled and editable — including:
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Project Details (Advertiser, Date, Lead, etc.)
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Simple Strategy Summary (Get / Who / To / By)
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Client Background (Goal, Product, Competitors…)
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Campaign Info (Audience, Budget, Media, Duration…)
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Executional Fields (Tagline, CTA, Mandatories…)
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Audiolytics® 9 Key Components
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Sonic Identity Summary (Tone, Voice, Music, Feel…)
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BRIEF CAPABILITIES
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Brief puts you in control—guiding strategy without losing the spark. It delivers structure where you need it and flexibility where it counts, making space for creative nuance while keeping your team aligned and moving forward. Here are the formats and features that make that possible:
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Each brief includes clearly flagged “[NEEDS USER INPUT]” sections, giving you space to add your own spin and ensure no critical details are missed—especially those not captured in your brand docs or inferred automatically.
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Download your brief as a .docx or Google Doc, ready to share, edit, or drop into your team’s workflow.
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Need to update an existing brief? Use optional inline tools like Regenerate, Simplify, and Explain to adjust content quickly—without starting from scratch.
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WHAT MAKES IT DIFFERENT
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Structured by Oxford Road’s 10+ years of creative strategy workflows
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Built on our proprietary Audiolytics® persuasion framework
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Flexible for copywriters, producers, strategists, and clients
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Learns from your materials, not just your prompt
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Transparent: every inferred field comes with source and confidence tags
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HOW IT WORKS
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Upload a voice pitch or type your brand intro
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Add any decks, documents, or reference assets
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Click “Generate” — we do the structuring
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Review, refine, and download
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Optional: use inline GPT suggestions to perfect your brief
USE CASES
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Writer’s block? Use customer phrasing as your starting point.
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Launching a campaign? Know what to lead with.
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Competitive research? Learn what your rivals get wrong.
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Building a persona? Let your audience describe themselves.