THE FEEDBACK TOOL
Get the guidance you need before the read—and the feedback to improve after.
1
WHAT IS THE FEEDBACK TOOL?
Audiolytics® Feedback is a performance tool designed specifically for creators. It bridges the gap between strategy and execution — turning brand direction into something creators can see, hear, and act on.
Whether it’s a first-time read or a signature segment, this module delivers structured onboarding, real-world examples, and constructive, scored feedback to help talent nail the message — and the moment.
2
WHAT CAN IT DO?
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Onboards new creators to brand standards through short-form video training
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Reinforces best practices with punchy, in-script content
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Scores creator reads post-recording using the Audiolytics®framework
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Provides actionable, video-based feedback with tone-matched coaching
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Creates a shared language between brand, creative, and talent
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Helps creative teams ensure alignment — without endless reshoots
3
HOW IT WORKS
Before the Integration:​
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Creators receive onboarding videos tailored to the brand (test vs. core shows)
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Topics include: brand values, tone guidelines, storytelling tips, and example reads
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Videos are embedded directly in the script file for easy access
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Optional pop-up reminders reinforce dos and don’ts mid-script
After the Integration:
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The creative team reviews submitted reads using the Audiolytics® 9 Key Components
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Feedback is delivered via short videos (e.g., Stew-style breakdowns), scoring the read across multiple performance dimensions
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Scoring is tied to brand-prioritized bullet points — so creators know what really matters
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Option to roll up scores across talent for multi-show consistency reporting
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4
HOW WE SCORE INTEGRATIONS
Each read or integration is evaluated using a composite scoring model built on real-world ad performance insights. Scoring dimensions include:
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Category
Duration
Segue
Pacing (WPM)
Engagement
Passion
Authenticity
Storytelling/Anecdote
Endorsement Strength
Variance/Dynamic Delivery
Bonus Points
What We Measure
Pacing fit for format and platform
Natural transition from content to ad
Clarity without sounding rushed or robotic
% of the read that doesn’t sound like reading
Believability and energy in delivery
Alignment with both the host and brand voice
Use of specific, relevant stories
“I would use this…” → “I use this and you should too.”
Shifts in tone, pace, or energy that match the message
Singing, sonic branding, humor, playful critique, tonal flair
5
WHERE IT LIVES / WHAT IT DELIVERS
Where it Lives:
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Private, unlisted YouTube playlists (one per client or brand)
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Embedded in scripts and decks for seamless integration
What It Delivers:​
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Pre-read onboarding videos (for test + core shows)
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Post-read feedback videos (scored and annotated)
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Creator scoring decks using the Audiolytics® persuasion framework
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Optional roll-up reports across multiple reads, shows, or creators​
USE CASES
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Podcast hosts, YouTube creators, and influencers doing brand integrations
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Secondary UsersCreative directors and writers responsible for ad quality
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Brand partners who want message consistency across talent
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Strategy teams measuring creative effectiveness across reads
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