THE SCORE TOOL
Test It Before You Air It.
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WHAT IS THE SCORE TOOL?
SCORE is the backbone of Audiolytics™ — a proven 9-component framework with 71 subcomponents that safeguard your message before it ever hits the air.
In performance audio, a clever script isn’t enough — it has to convert. That’s why Audiolytics™ SCORE gives your copy a structured, data-informed review based on the same criteria behind Oxford Road’s top-performing campaigns.
It’s not just a vibe check — it’s a detailed breakdown of what works, what’s missing, and what needs rewriting. Whether you’re refining a rough draft, comparing final versions, or coaching a junior copywriter, SCORE delivers fast, actionable clarity.
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HOW DOES IT WORK?
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Paste in or upload your script
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Click “Score” to run the full evaluation
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Review your total score + 3 C’s grade
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View detailed feedback by component
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Regenerate, edit, or pass to WRITE or TEST
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WHAT IT CAN DO?
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Score your script (0–100%) using the Audiolytics™ 9 Key Components
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Dive deep into 71 subcomponents to diagnose strengths and gaps
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Get a 3 C’s Language Grade (Crisp, Clear, Clever)
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Flag missing or underperforming messaging areas
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See side-by-side comparisons before and after edits
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Identify optimization opportunities with suggested next steps
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WHAT IS IT BUILT ON?
The Audiolytics™ Score uses our proven 9 Key Components of persuasion — each with detailed subcriteria:
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Setup – Why should I listen?
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Value Prop – What is it?
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Positioning – Why is it better?
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Demonstration – How does it work?
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Substantiation – Why should I trust you?
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Offer – What’s the special deal?
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Scarcity – Why should I get it now?
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Path – Where do I go?
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Execution – Does every word count?
Underneath these sit 71 scored subcomponents — the DNA of high-performance creative.
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SMART FEATURES
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71-Point Evaluation Grid
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Every script is mapped to a detailed checklist of persuasive triggers.
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Component Breakdown
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See which parts are scoring well — and which ones need attention.
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Optimization Insights
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Instant recommendations to improve clarity, persuasion, or structure.
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Key Strengths Summary
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See what’s working, so you can double down on it.
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Compare Mode
- Evaluate revisions side-by-side and track scoring improvements.
USE CASES
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Creative QA before production
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Benchmarking internal vs. agency work
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Optimizing DR performance with targeted edits
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Coaching junior writers with objective feedback
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Replacing opinion-based reviews with measurable standards
Score Smarter.
Rewrite with Confidence.
Your creative, analyzed and elevated — in minutes.