THE COMPETE TOOL
See their strategy — and find your edge.
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WHAT IS THE COMPETE TOOL?
Your competitors are flooding the airwaves with polished messaging. But what are they actually saying? How do they sound? And how do you break through?
The COMPETE tool gives you real creative intel — analyzing podcast reads, YouTube integrations, and radio scripts — so you can map the playing field, spot sound-alikes, and stake out new ground.
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WHAT IT TRACKS
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Podcast ads (from our indexed database or your own uploads)
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Customer feedback from review sites, competitor platforms, and trusted sources
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YouTube influencer integrations
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AM/FM + streaming radio placements
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Website copy and brand positioning
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Paid social ad copy
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Seasonal themes and promo trends
3
HOW IT WORKS
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Choose a competitor or upload their ads
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Let Audiolytics® Compete analyze copy, tone, and structure
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Receive a full creative and strategy breakdown
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Use the results to out-position and out-perform
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COMPETE CAPABILITIES
Stay ahead of the curve by understanding how competitors show up in the market. COMPETE captures the creative moves, messaging strategies, and positioning tactics of others in your space—so you can differentiate with purpose.
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Search by competitor name to instantly surface ads, scripts, and messaging for direct side-by-side comparison.
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Upload MP3s or copy docs from any source to analyze tone, structure, and Audiolytics™ components.
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Request a full category scrape or report for a broader view of how an entire market is speaking—perfect for pitch prep or strategic planning.
5
WHAT IT DELIVERS
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Competitor Messaging Map: who owns what lanes
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Sound-Alike Detection: where brands blur together
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Copy + Tone Analysis: what’s said and how it sounds
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Media Strategy Signals: flighting, frequency, and format
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Also included:
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Voice Patterns
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Value Prop Trends
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Creative White Space (what’s missing)
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6
WHAT MAKES IT DIFFERENT
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Built on the same scoring system used in WRITE & SCORE
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Analyzes actual ads and current brand sentiment — not summaries or media plans
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Reveals how brands sound, not just what they say
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Surfaces blind spots and overlap you can strategically avoid
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Built for strategy decks, brief kickoff, and pitch prep
USE CASES
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Start smarter: Kick off briefs with a category audit
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Pitch better: Show how your brand is different
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Spot patterns: See seasonal shifts before they peak
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Back your POV: Ground creative recommendations in data