THE TEST TOOL
Better Inputs. Clearer Signals. Stronger Performance.
1
WHAT IS THE TEST TOOL?
Creative performance isn’t just about writing the right script — it’s about proving which one works best. Audiolytics® TEST helps you move beyond “sign-off” by generating strategic copy variants and tagging them with testing metadata for A/B or multivariate campaigns.
Whether you're testing hooks, tones, offers, or CTAs, TEST makes it easy to build smart comparisons — and track what moves the needle.
2
WHAT CAN IT DO?
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Suggest multiple script variants from a base draft
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Generate variant angles: hook, offer, CTA, voice, or tone
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Tag each variant with test metadata for easy tracking
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Export structured variant sets to CSV, Airtable, or your ad ops sheet
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Recommend which elements to test based on performance patterns
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Integrate with WRITE and SCORE for pre-scored variant quality
3
HOW IT WORKS
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Start with a base script (from WRITE or upload)
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Choose what to test (hook, CTA, tone, etc.)
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Generate up to 3–5 strategic variants per element
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Auto-tag each variant with metadata: angle, length, tone, etc.
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Export or sync with your testing workflow (CSV, Airtable, etc.)
4
BUILT FOR CREATIVE EXPERIMENTATION
Every variant created in TEST is mapped against Audiolytics® principles — so even your experiments are persuasive. You can test:
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Hooks
Is the opening line strong enough to stop the scroll (or ear)? -
Value Props
Which benefit drives more response — simplicity or emotional resonance? -
Offers
Do trials outperform discounts? What about urgency language? -
CTAs
Does “Learn More” drive less than “Try It Free”? -
Tone & Voice
Does sounding like a founder beat sounding like a friend?
5
SMART FEATURES
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Variant Generator
Tailored rewrites based on specific messaging dimensions -
Metadata Structuring
Automatically tags each version with test-relevant details -
A/B Matrix Builder (Planned)
Build multivariate test plans in one click -
Predictive Recommendations (Future)
Suggests what to test based on past ad performance
USE CASES
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Prepare multiple ad versions for pre-flight testing
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Align creative, media, and growth teams around variant goals
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Tag and track scripts across platforms and campaigns
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Avoid creative fatigue with high-quality, on-brief alternatives
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Give clients or approvers smart options — not just “the one”