THE LISTEN TOOL
No research brief. No delay. Just insight, instantly.
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WHAT IS THE LISTEN TOOL?
They’re Already Talking. Are You Listening?
The best insights aren’t hidden in a slide deck — they’re right there in your reviews, Reddit threads, and YouTube comments. The LISTEN tool scans real audience language across platforms to uncover what people really think, feel, and say about your brand or category.
It’s like commissioning a dozen focus groups — without the cost, bias, or waiting.
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WHAT IT ANALYZES
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Reddit community threads
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YouTube comments (your brand, your category, your competitors)
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Amazon, Trustpilot, or app store product reviews
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Customer testimonials, quotes, or support logs
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Google Trends + “Answer the Public” queries
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Optional: upload internal brand feedback or transcripts
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HOW IT WORKS
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Enter a brand, category, or competitor
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Choose which sources to scan
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Hit “Listen” — and watch the insights flow
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Apply results directly in your Brief or Write workflow
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LISTEN CAPABILITIES
It transforms real, unfiltered conversations into actionable insight—so you’re not guessing what matters to people, you’re hearing it directly. LISTEN helps you fuel better messaging, shape stronger briefs, and build work that truly resonates
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Enter brand or category keywords to guide the tool’s focus—whether you’re exploring your own brand, competitors, or the broader space.
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Select the platforms you want to scan, so you can zero in on the sources that matter most to your audience and goals.
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Upload your own data files—like a CSV of customer reviews or internal transcripts—to enrich your analysis with real-world language that’s specific to your business.
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WHAT IT DELIVERS
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A structured insight report
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Top recurring phrases & standout adjectives
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Sentiment summary (Positive / Negative / Neutral)
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Language to steal: real phrasing from real customers
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Optional: Brand or category comparison
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Also included:
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Common Themes
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Emotional Drivers
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Objections + Friction Points
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Highlight Testimonials
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6
WHAT MAKES IT DIFFERENT
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Pulls from actual platforms, not simulated reviews
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Surfaces how often and how emotionally things are said
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Shows what matters most — in your audience’s own words
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Built to fuel writing: hooks, value props, insight-led campaigns
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Fully integrated into the Audiolytics® creative workflow
USE CASES
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Writer’s block? Use customer phrasing as your starting point
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Launching a campaign? Know what to lead with
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Competitive research? Learn what your rivals get wrong
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Building a persona? Let your audience describe themselves